SALLY HANSEN - CHRISTELLE DE CASTRO
‘HANDS ON’ CAMPAIGN
Beauty brand Sally Hansen and pledged agency Anomaly tapped Director Christelle de Castro to document four very different women at work with their hands. Collaborating with Christelle De Castro and the Anomoly team, I lead the campaign’s production. Casting a florist, boxer, taffy-maker, and ceramicist to further showcase the beauty of craftsmanship and strength of each individual’s hand story. From budget development, location scouting, crew booking, storyboarding, shot lists and schedules with multiple company moves, I worked diligently to bring teams together.