KATE SPADE - #missadventure season 2

#creative production/ #ideation/ #storyboarding

Screen Shot 2018-02-12 at 4.02.04 PM.png — PRODUCT VIDEOS

The goal of these product videos were to heavily focus on merchandise featured in the main #missadventure film, plus additional items. The extension of the campaign drove the film’s audience back to Kate Spade’s e-commerce site. By implementing stop-motion, we built a concept that personified the actresses in the films expanding on the idea of each character’s “Perfect Weekend”. I worked directly with the Kate Spade Art Director and Senior Designer to develop storyboards and design branded assets for #missadventure.

a perfect weekend wardrobe. (the marisa tomei way.) shop the look! #missadventure subscribe to kate spade new york: http://bit.ly/subscribe_katespadeny watch more #missadventure: http://bit.ly/missadventure_playlist connect with kate spade new york: website: http://bit.ly/shop_katespadeny facebook: http://bit.ly/facebook_katespadeny twitter: http://bit.ly/twitter_katespadeny instagram: http://bit.ly/instagram_katespadeny pinterest: http://bit.ly/pinterest_katespadeny tumblr: http://bit.ly/tumblr_katespadeny snapchat: @katespadeny #missadventure season 2 season two begins with a new cast of characters and plenty of pickles for them to get into.

a perfect weekend wardrobe. (the lola kirke way.) shop the look! #missadventure subscribe to kate spade new york: http://bit.ly/subscribe_katespadeny watch more #missadventure: http://bit.ly/missadventure_playlist connect with kate spade new york: website: http://bit.ly/shop_katespadeny facebook: http://bit.ly/facebook_katespadeny twitter: http://bit.ly/twitter_katespadeny instagram: http://bit.ly/instagram_katespadeny pinterest: http://bit.ly/pinterest_katespadeny tumblr: http://bit.ly/tumblr_katespadeny snapchat: @katespadeny #missadventure season 2 season two begins with a new cast of characters and plenty of pickles for them to get into.

a perfect weekend wardrobe. (the zosia mamet way.) shop the look! #missadventure subscribe to kate spade new york: http://bit.ly/subscribe_katespadeny watch more #missadventure: http://bit.ly/missadventure_playlist connect with kate spade new york: website: http://bit.ly/shop_katespadeny facebook: http://bit.ly/facebook_katespadeny twitter: http://bit.ly/twitter_katespadeny instagram: http://bit.ly/instagram_katespadeny pinterest: http://bit.ly/pinterest_katespadeny tumblr: http://bit.ly/tumblr_katespadeny snapchat: @katespadeny #missadventure season 2 season two begins with a new cast of characters and plenty of pickles for them to get into.

a perfect weekend wardrobe. (the kat dennings way.) shop the look! #missadventure subscribe to kate spade new york: http://bit.ly/subscribe_katespadeny watch more #missadventure: http://bit.ly/missadventure_playlist connect with kate spade new york: website: http://bit.ly/shop_katespadeny facebook: http://bit.ly/facebook_katespadeny twitter: http://bit.ly/twitter_katespadeny instagram: http://bit.ly/instagram_katespadeny pinterest: http://bit.ly/pinterest_katespadeny tumblr: http://bit.ly/tumblr_katespadeny snapchat: @katespadeny #missadventure season 2 season two begins with a new cast of characters and plenty of pickles for them to get into.

CREDITS

KATE SPADE CREATIVE DIRECTOR / KRISTEN NAIMAN, PHILIP DUNCAN

EXECUTIVE PRODUCER / GELYA ROBB

CREATIVE PRODUCER / NICOLE VAN STRAATUM

TALENT / MARISA TOMEI, ZOSIA MAMET, LOLA KIRKE, KAT DENNINGS

WARDROBE STYLIST / STACEY CUNNINGHAM

PRODUCTION / GEORGIA