The goal of these product videos were to heavily focus on merchandise featured in the main #missadventure film, plus additional items. The extension of the campaign drove the film’s audience back to Kate Spade’s e-commerce site. By implementing stop-motion, we built a concept that personified the actresses in the films expanding on the idea of each character’s “Perfect Weekend”. I worked directly with the Kate Spade Art Director and Senior Designer to develop storyboards and design branded assets for #missadventure.
KATE SPADE CREATIVE DIRECTOR / KRISTEN NAIMAN, PHILIP DUNCAN
EXECUTIVE PRODUCER / GELYA ROBB
CREATIVE PRODUCER / NICOLE VAN STRAATUM
TALENT / MARISA TOMEI, ZOSIA MAMET, LOLA KIRKE, KAT DENNINGS
WARDROBE STYLIST / STACEY CUNNINGHAM
PRODUCTION / GEORGIA