ALEXADER WANG – COLLECTION 1, SHOW CONTENT
#WANGUSA, COLLECTION 1
On June 3rd, Alexander Wang debuted ‘Collection 1’ – outside of the typical NY Fashion Week schedule – marking a new chapter for the label. This collection represents Alexander Wang’s personal vision of the American Dream, one seen through heritage and community.
In collaboration with Alexander Wang’s VP of Content, Lynette Nylander, and in partnership with MATTE Projects – I produced the creative content suite surrounding the Collection 1 Show, including teaser content, live-stream, and an exclusive pre-show hosted by Sarah Bernhard, for “Wang TV.” My role as Content Producer managed the full project cycle from development and actualization of budgets and bids, overseeing timelines, mapping asset deliverables, booking on-site photographers to final wrap of contracts and invoices.